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Getting found in Google

Search Engine Optimisation (SEO) the buzz word in internet marketing! SEO is where I find clients spend most time, effort and money, money money!

Ok there is no point in having a web site that you target clients can’t find but if you design your web site around your target client you will naturally optimise you site because you will use the ‘keywords’ that clients you are trying to attract will be searching for, you will have rich content that Google likes increasing the time people are spending on your web site and you will have a well designed easy to navigate site that the ‘bots’ find as easy to understand as your clients do.

Apr 5th, 2010 

David Willetts promises to simplify the new funding system for further education under a Tory government.

Should David Willetts become the next secretary of state responsible for further education, he expects to inherit a skills landscape “something between a bombsite and a building site”. Indeed, talk of building sites remains a sore point with college principals, whose expectations of funding for ambitious new campuses were dashed when the Learning and Skills Council (LSC) budget suddenly ran dry.

The future for FE and skills, like so much else, has never been so uncertain. Cuts loom; but no one knows how severe. The accountants KPMG conjure a grim scenario in a report prepared for the LSC, predicting that colleges could face budget cuts of 20% unless the shortfall can be plugged by other means. Fifty of the worst strugglers are at real risk, it warns.

The Train to Gain programme has had its share of critics but a recent Ofsted report ... Ofsted found that Train to Gain continues to improve employees' ...

Last updated 16:44, Wednesday, 24 March 2010 

The pressure on the public finances is throwing down some tough challenges to everyone involved in further education and skills. At the same time, the recession has made little difference in the demand in our sector for provider services, such as training and employment placement, which remains as strong as ever.

The current public service requirement of delivering more for less has certainly been applied to the FE system. Colleges have responded fantastically well to the challenges while independent providers too are showing tremendous capacity to deliver value for money for both employers, learners and the taxpayer.